2023
Project Name Seven
Album Redesign
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This is a paragraph. It is connected to a CMS collection through a dataset. Click “Edit Text” to update content in the connected CMS collection. The CMS can be used to store website content, or to collect data from site visitors when they submit a form. The CMS collection is already set up with some fields and content. To customize it with your own content, import a CSV file or simply edit this placeholder text from the collection. You can also add more fields, which you can then connect to other page elements to display content on your published site.
Guerilla Marketing
The guerrilla marketing campaign brings the concept of The Age of Plastic into the real world through pop-up VR screens placed across different cities. When looking through the screens, viewers initially see an ordinary street scene, but the people on the other side appear as mannequins, revealing the artificiality hidden within everyday life. This unexpected transformation encourages the public to question individuality, conformity and how society shapes human identity. Each mannequin features a QR code that can be scanned to discover the album, connecting the interactive experience directly to the redesign.
