2025
Age of Plastic
Album Redesign
This project is an album redesign for The Age of Plastic by The Buggles. The concept explores how human behaviour and everyday life are becoming increasingly artificial, focusing on themes of robotic identity, conformity, and the gradual loss of individuality.
I wanted to capture the idea of something artificial and manufactured, where exact replicas are created with little to no individuality. To represent this, I used mannequins being taken apart, symbolising the breakdown of human identity and reflecting how people can begin to lose their individuality within modern culture.
This concept also connects closely to the lyric “she’s programmed to please” from the album. The lyric reinforces the idea of a perfect, controlled figure that appears complete and flawless on the outside, while feeling empty beneath the surface. The use of mannequins therefore represents both the physical construction of a manufactured figure and the idea of people being shaped by society into identical versions of one another.
Guerilla Marketing
The guerrilla marketing campaign brings the concept of The Age of Plastic into the real world through pop-up VR screens placed across different cities. When looking through the screens, viewers initially see an ordinary street scene, but the people on the other side appear as mannequins, revealing the artificiality hidden within everyday life. This unexpected transformation encourages the public to question individuality, conformity and how society shapes human identity. Each mannequin features a QR code that can be scanned to discover the album, connecting the interactive experience directly to the redesign.
